Recently when I was searching for stuff about Ugly Mug Coffee, I ran across TheDieline.com

This site is amazing! It covers all of the leading/cutting edge branding and packaging for products. Perhaps I am an idiot - but I find this very intriguing. For instance do you have any desire to know what the heck this is:
Then head over there to find out and look under toys and you will find out.
This site was started in January of 2007 by Andrew Gibbs, a senior packaging designer in Southern California, because:

“...as a packaging designer, I wanted a resource where I could go to see the latest design trends and styles. When he realized something like that didn’t exist, The Dieline was born.”